There's been much speculation about what the new Louisville downtown arena would be named, and now the wondering is over: Louisville-based Yum! Brands has become the naming sponsor for the building, which is now called - wait for it - the KFC Yum! Center.
Kind of a kooky name - rather unwieldy - but I'm sure we'll all get used to it. I predict people's habits will devolve into simply calling it either the "KFC Center" or the "Yum Center" in the end. We'll see which. (I prefer "Yum Center" myself, and without that pesky exclamation point.)
I haven't heard PETA's reaction to this turn of events yet, but something tells me there'll be no joy at vegan central tonight. I did notice some waggish Cards fan on a message board note, "When PETA throws red paint on us as we enter the KFC Yum! Center it won't matter because we'll already be wearing red!" A-hyuk.
But what I want to know is, will they be giving away free KFC on opening day in November? (Hint, hint, hint.)
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