Thursday, October 14, 2010

Kroger's Aerial Advertising

I'm a big fan of aerial advertising, in which a message banner is dragged behind a low-flying plane over a high-population area. I see it all the time in Florida, but it's something not usually done in Kentucky except during major events like Thunder Over Louisville.

So I was a bit surprised to see this plane circling over St.Matthews yesterday with a banner bearing the Kroger logo. It was way too high up in the sky to be clearly seen by anyone - there aren't even many pedestrians in St.Matthews at that time of day, and the vast majority of people in cars would never have noticed it. Hope Kroger didn't spend much cash on this.

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